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What is Digital Experience (DX)?

Digital Experience is a subset of customer experience (CX) and specifically deals with CX on digital channels like mobile, web, email, social media etc. Going digital is the new norm today and essential for businesses to stay competitive in the market. An amazing digital experience offers superior customer engagement and complements the existing customer journey.

The ultimate objective of DX is to provide exemplary experience to the millennials and fast-moving customers that create long-lasting memories and deepens customer relationships.

Customer Journey Mapping

An Outside-in Approach to Delivering Impeccable Digital Experience

Customers engage with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. A customer journey is defined as the number of interactions that a customer involves in with a particular organization.

A customer journey map helps in recognizing all these touch-points (whether digital or physical) on how a customer interacts with the organization. To deliver a better customer experience, an organization leverages customer journey mapping approach by providing self-service and assisted service options to the customers in real-time.

This results in increased customer satisfaction, loyalty, and advocacy.

Quickly create detailed customer journey maps with drag and drop tools, and custom design options.
Connect communications including letters, contracts, emails, quotes and statements to every touchpoint along the journey.
Collaborate internally and share real-time feedback via social commenting, bringing agility to your enterprise communication strategy.
Take immediate action to improve the customer experience (CX) by enabling business users and designers to make suggested changes in real-time.

Deliver Superior Digital Experience

with Cloud-enabled Customer Communications

Cloud-enabled Customer Communications

Small and medium businesses have realized the importance of dynamic and engaging customer communications but generally, lack investments and resources - IT infrastructure, software licensing, IT personnel and document specialist in order to drive their digital transformation journey.

To facilitate superior digital customer experience, FCI has introduced a new cloud-based offering where a business need not purchase a CCM software but can still deliver communications at power with large enterprises. FCI enables organizations with interactive and self-serviceable capabilities that provides full flexibility, cut downs software & operational costs, and reduces time-to-market that only a cloud solution can provide.

Why Go for the Cloud?

Cloud-based CCM software allows organizations to be more nimble and economical. It is ideal for organizations that are growing and are also willing to provide exemplary experiences to their customers. With a cloud-based solution organizations can deliver communications in an a cost-effective manner while scaling to new heights.


Reduced Cost

Capex investments related to IT infrastructure and Software licensing.

Time to

Time to Market

Central template management eliminates the need to make changes in templates on multiple platforms that leads to exponential reductions in turnaround time (from weeks to days or hours).

Easy to

Easy to Integrate

Cloud based CCM platform lets you incorporate communications into your existing environment.

IT workload

Streamline IT workload

Simplify day-to-day IT tactical activities, so they can better support marketers and customers.

Deliver Innovative
and Interactive

Customer Communications

Request a free demo and we will help you create Delightful Customer Experiences with our Next Generation Customer Communication Management Technology.

About FCI

FCI stimulates organizations to restructure their information-intensive business communications while reducing manual processes and minimizing operational overheads. We reinforce consumer facing businesses by blending digital initiatives with their existing communication processes to alleviate their customer experience. FCI has grown from its beginning to become a global Customer Communication Management Solution and Service Provider.