The ever-growing technical advancements are changing customer experiences. With constant digital transformation strategies and a data-driven approach, customer communications have now become recipients of new devices, channels, and modern technology. Communication is the essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made the customers grow more demanding and less forgiving.
With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
Organizations that have deployed Customer Communications Management (CCM) applications would undoubtedly admit that these systems play a pivotal business role, directly impacting their brand positioning, marketing, and operations. CCM Technology for Personalized Digital Experience Owing to their critical contribution, personalized solutions come with a handful of challenges that enterprises might stumble upon while getting