Customer Experience Management (CXM): Differentiator Between Successful and Unsuccessful Businesses 

The interconnected global marketplace that we live in is experiencing a revolution that has been termed the ‘Customer Experience Movement.’  Businesses around the globe are now tweaking their strategies to be a part of that movement. This blog will talk about the basics of Customer Experience Management and how it can positively impact any business. 

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Top 7 Customer Communications Management (CCM) Trends

The ever-growing technical advancements are changing customer experiences. With constant digital transformation strategies and a data-driven approach, customer communications have now become recipients of new devices, channels, and modern technology. Communication is an essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made customers grow more demanding and less forgiving. According

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Personalized and Bi-Directional Communications for Enhanced CX

With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in

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CCM & CXM

Streamline the cross-channel communication by integrating CCM & CXM

Organizations have become more customer-centric as they understand the requirements of fast-paced and digitally enabled customers. In an urge to build loyal customers, they are now moving their online communications from an outmoded business model to a sassy and digitized communication platform while focusing on offline communications too. However, there is a huge disconnect between

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