The Digital Darwinism has not only revolutionized every industry but has also empowered the customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from product to a customer-centric organization. At a strategic level, businesses have already aligned their goals as per
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It is impossible to avoid “The Cloud” and for good reason too. Accessing information, services and storage at low costs, improving upon workflow and flexibility and making the business perform better can happen much easily than ever before. Due to such advantages, more than half of US based businesses, use cloud computing. Moreover, there are
In today’s era of incessant digital transformation, customer communications are no longer about offering just a print and an electronic copy of the same document. Organizations need to swiftly adopt modern communication landscapes and implement cutting edge Customer Communication Management (CCM) systems that can support efficient and centralized processes for all delivery channels. Companies using
Automating a customer communications landscape is a challenge faced by most consumer-facing organizations. Gone are the days when companies could create identical templates for customers and still manage to retain their customer base. Organisations are now expected to deliver interactive statements and personalized quotes, in addition to taking care of regulatory compliances. These diverse
The year 2017 saw Direct Mail making the greatest household impact, pertaining to the tangible experience it offers its customers. On the contrary, a report from United States Postal Services (USPS) recorded a decline in transactional mail responses, owing to a swift adoption of electronic delivery, and the mammoth emergence of social media. Amidst all