Hyper-personalization is the new key to enhanced customer experience

With personalization in technology evolving each day, the need for a highly engaging, targeted, and personalized customer experience has progressed dramatically. These communications are no longer paper-based and pdf-oriented but are self-serviceable and highly interactive, readily available across multiple digital channels. To improve real-time customer engagement, customer experience personalization, and customer satisfaction, organizations must adopt

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Personalized communications for seamless customer experience management (CXM)

Organizations that have deployed Customer Experience Management (CXM) applications would undoubtedly admit that these systems play a pivotal business role, directly impacting their brand positioning, marketing, and operations. CXM Technology for Personalized Digital Experience Owing to their critical contribution, personalized solutions come with a handful of challenges that enterprises might stumble upon while getting an

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