“Your Most Unhappy Customers Are Your Greatest Source Of Learning.” – Bill Gates The above quote clearly signifies the importance of customer experience and how a dissatisfied customer can make or break your brand. Dissatisfaction with a brand is the outcome of various factors. In some cases, it might just be a nominal scenario going
Organizations that offer superior and effortless experiences are winning the race to the top. These organizations constantly work on their strategic customer engagement challenges and thrive to deliver more than what their customer expects. For the new-age firms, the Customer Experience (CX) has been on a spin due to the rising expectations of hyper-connected customers.