Personalized and Bi-Directional Communications for Enhanced CX

With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in

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multi-channel vs. omni-channel

Omnichannel Vs Multichannel- Communication Experience that matters

The rising expectations of customers and technological advancements have changed the way in which interactions take place. Customers today are demanding more convenient, simplified, transparent, and personalized communications. Successful organizations have understood the importance of investing in omnichannel customer experience as it tends to be the crucial driver in delivering great omnichannel business outcomes. Gradually,

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