The ever-growing technical advancements are changing customer experiences. With constant digital transformation strategies and a data-driven approach, customer communications have now become recipients of new devices, channels, and modern technology. Communication is the essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made the customers grow more demanding and less forgiving.
Customer communication is one of the most vital aspects of any business, and it’s especially true in today’s world where a customer is a king! Customer communication is highly critical, so much so that around 64% of individuals think that they recommend a product or brand to others based on the quality of communication they
Every CX in business, either a product or service, have interactions with their customer at some point in the customer journey. This interaction forms the basis of whether your customers will continue to be with you or not. In this blog, we are going to understand what is customer experience and what are key metrics