Thanks to the leading brands like Apple, Google and Amazon, customer expectations are touching sky heights. Today, customers are more empowered and demand personalized relevant and real-time communications. This is where the CCM software comes into the picture. It has the capability to overcome all the blues of delivering high quality, relevant and interactive communications.
The Digital Darwinism has not only revolutionized every industry but has also empowered the customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from product to a customer-centric organization. At a strategic level, businesses have already aligned their goals as per
In today’s’ world, omni-channel communication strategy is of utmost importance for insurers. The question is ‘what’ is it and ‘why’ is it so important for the insurance sector? The omni-channel strategy of communication enables life insurers to provide a seamless yet integrated experience to all users’ right across the value chain. This would start from
The stiff competition and expanding regulations in the market has compelled the entire utility sector to rethink on their customer communication strategy. With the rising number of transactions and information heavy documents, it has become difficult for the industry to deliver paperless experience that tends to improve the entire customer journey. With information available in
For any business to be successful in today’s world, depends a lot on customer experience and the transparency of communication channels. The need is to understand what the customer needs in a fast-moving environment. Therefore, 2018 will witness a battle for intense and new relationships with customers and once it has been established, financial marketers