Despite WhatsApp and email communication, SMS ranks among the top customer-preferred channels in the current Internet era. With around 5.22 billion people using cell phones globally, SMS is one of the most easily accessed means of communication. Further, to send or receive SMS, you do not need any specific app. It makes it one of
Communication is a crucial component of engaging customers with your brand. The path to the best customer experience goes through your technology and people. Engaging more customers, putting their interest at the centre, and investing in the right technology will define the future of your business. Over the past decade, the very definition of customer
Enhanced customer communication and engagement are the ‘mantra’ of success in any field. It’s especially true in healthcare, where effective communication is not just about yielding a market share but also has the potential to save lives. Data reveals that in the U.S., almost half of the customers switched service providers due to poor experiences,
With the advent of several fintech and non-banking start-ups, there is mounting pressure over banking and financial services (BFSI) industry to rethink their customer experience strategies. In this blog we are going to look at the recent challenges faced by the banks and what they can do to solve them. Challenges faced by Banks Today’s
Most businesses often find themselves stuck brainstorming which CRM they should use. But often times, they fail to understand that more than a CRM, they need CCM capability for their business.What do you think your business needs more? CCM or CRM? Subscribe us to stay tuned to this bite-size series on CCM and more!