Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, Harry
Customer onboarding has emerged as key service differentiator in banking, insurance, and financial services sectors. Almost 75% of all cross-sell opportunities lie within first 3 months of new customer acquisition. A robust communications strategy has great potential to control the customer experience during onboarding. From initial acknowledgment to the customer for receipt of their policy
Insurance customers’ expectations are being shaped by their experiences with companies like Amazon and Uber. New expectations of choice, convenience, tailor-made solutions, and lower cost, are both a challenge as well as an opportunity for Insurers to improve revenue, profitability, customer centricity, and retention. That experience is especially important in today’s digital age where the
Financial Institutions like Banks & Insurance, Telcos, and Healthcare organizations have a lot at stake when it comes to communicating effectively with their customers. You invested heavily in terms of time, money and effort in implementing best of breed application like OpenText Exstream, GMC Inspire or DOC1. The implementation of CCM itself would have taken a good
Millennials are redefining Customer Experience Rapid changes in technology and the convergence of social, mobile, cloud, and big data are fueling exponential growth from connected customers. There is enormous potential to strengthen customer communications, make them dynamic and interactive, and enhance the customer experience. Well connected, well informed and empowered customers are more satisfied, they