The Converging Point between CCM & CXM

Organizations have become more customer-centric as they understand the requirements of fast-paced and digitally enabled customers. In an urge to build loyal customers, they are now moving their online communications from outmoded business model to a sassy and digitalized one while focusing on offline communications too. However, there is a huge disconnect between the online

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multi-channel vs. omni-channel

Multi-channel vs. Omni-channel Communications – Which One to Choose?

The rising expectations of customers and technological advancements have changed the way in which interactions take place. Customers today are demanding more convenient, simplified, transparent and personalized communications. Successful organizations have understood the importance of investing in customer experience as it tends to be the crucial driver in delivering great business outcomes. Gradually, organizations have

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