Organisations that have deployed Customer Communications Management (CCM) applications would undoubtedly admit that these systems play a pivotal business role, directly impacting their brand positioning, marketing, and operations. Owing to their critical contribution, CCM solutions come with a handful of challenges that enterprises might stumble upon while getting an implementation done. These challenges could be:
Customer Communications Management (CCM) applications are one of the most crucial business applications, directly impacting brand positioning, marketing, and operations of customer-centric organizations. However, since CCM implementation affects entire organizations such as process, people, and performance, there are a number of challenges that enterprises may stumble upon in getting a successful implementation done. Top Challenges
Effectively engaging experiences across customer touch points is a proven differentiator for customer-centric organizations. Your regular correspondence such as bills, statements, promotions, notices, etc. can act as customer engagement livewires. Your correspondence for different channels such as print, email, SMS, social media, etc., should be consistent with their seamless experience. How do organizations manage their
Enterprises can no longer just respond to change – they must now lead it. When business practices, technology, and customer needs are changing so rapidly, your success — even survival — depends on making sure that your business is keeping pace. In this age of the customer, the only sustainable competitive advantage is knowledge of,
Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, Harry