Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
Gary is an Associate Director in the domain of customer experience. His typical day is a combination of meetings and telephonic calls. Managing the chaos between professional and personal life Gary takes out time for online shopping. The preferred mode of payment by Gary is his Credit card as he likes collecting reward points and
Thanks to the leading brands like Apple, Google and Amazon, customer expectations are touching sky heights. Today, customers are more empowered and demand personalized relevant and real-time communications. This is where the CCM software comes into the picture. It has the capability to overcome all the blues of delivering high quality, relevant and interactive communications.
The Digital Darwinism has not only revolutionized every industry but has also empowered the customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from product to a customer-centric organization. At a strategic level, businesses have already aligned their goals as per
In today’s’ world, omni-channel communication strategy is of utmost importance for insurers. The question is ‘what’ is it and ‘why’ is it so important for the insurance sector? The omni-channel strategy of communication enables life insurers to provide a seamless yet integrated experience to all users’ right across the value chain. This would start from