Personalized and Bi-Directional Communications for Improving Customer Experience

With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bidirectional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in

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Efficacy of Bots in the Utility Sector

We are in a world run by electricity, and even an hour without electricity would be disastrous. Our daily activities and basic amenities like cooking, cleaning, and sewage disposal depend on electricity. We expect uninterrupted supply and immediate assistance from the utility boards. The electricians and technicians are in service rounds, clearing the issues when

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Messaging Trends 2021 for better CX

Communication is a crucial component of engaging customers with your brand. The path to the best customer experience goes through your technology and people. Engaging more customers, putting their interests at the center, and investing in the right technology will define the future of your business. Over the past decade, the very definition of customer

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