7 Customer Communications Management (CCM) Trends to Follow in 2021

Introduction The ever-growing technical advancements are changing customer experiences. With constant digitalization, customer communications have now become recipients of new devices, channels, and technology. Communication is the essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made the customers grow more demanding and less forgiving. According to a report, one-third of

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Personalized and Bi-Directional Communications for Improving Customer Experience

With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bidirectional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in

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Efficacy of Bots in the Utility Sector

We are in a world run by electricity, and even an hour without electricity would be disastrous. Our daily activities and basic amenities like cooking, cleaning, and sewage disposal depend on electricity. We expect uninterrupted supply and immediate assistance from the utility boards. The electricians and technicians are in service rounds, clearing the issues when

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