Introduction The ever-growing technical advancements are changing customer experiences. With constant digitalization, customer communications have now become recipients of new devices, channels, and technology. Communication is the essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made the customers grow more demanding and less forgiving. According to a report, one-third of
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Introduction The importance of customer experience has grown exponentially over the past few years. It continues to rise as businesses consider customer experience an essential element to create sales and customer value. In this digital world, brands keep the customer at the center of their development strategy. The popularity of social media culture or the
Introduction You might be familiar with the Pareto principle (the 80-20 rule), which essentially means that 20% of your customer base will generate 80% of the business revenue. That is why you see many industries and organizations trying to interact with that 20% of their customers through correspondence emails, welcome packets, forms, vouchers, etc. Over
With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bidirectional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
We are in a world run by electricity, and even an hour without electricity would be disastrous. Our daily activities and basic amenities like cooking, cleaning, and sewage disposal depend on electricity. We expect uninterrupted supply and immediate assistance from the utility boards. The electricians and technicians are in service rounds, clearing the issues when