Ingredients for Personalized Experiences: Data, and Communications Our experience with leading BFSI players in the global market has led us to a realization: Rethink customer communications the same as data. As you send out communications, basis customer behavior and other insights, you will optimize and make it more contextual for the next cycle. Hence, your
Category: Omni-channel communications
Over the past few years, the financial industry has been observing a trend of investing in Customer Experience Management (CXM) Systems. This trend can be attributed to the fact that many institutions are trying to keep up with the ever-changing digital landscape. Moreover, companies are understanding the impact of effective & personalized communications for better
As we are sailing through the third fiscal quarter of 2022, it becomes important for each one of us to revisit our existing business strategies and be prepared for FY23 in advance. Especially, in the Insurance Industry where regulatory norms and compliances rule the decision-making capabilities of businesses. With the rise in the number of policyholders, the
One of the biggest challenges faced by BFSI is to tackle what the customers experience when interacting with their brand. Whether it is a new customer acquisition or onboarding, if you are not able to make your customers feel appreciated and valued for joining you, they are not going to stick for long! This brings
What is customer experience management Customer communication management (CCM) tools are on the rise due to customer-centric companies striving to provide excellent customer service. A CCM tool can help you better manage your interactions with customers and automate communication processes, ensuring that every interaction is executed flawlessly. To convey a stellar customer experience, you need