You might be familiar with the Pareto principle (the 80-20 rule), which essentially means that 20% of your customer base will generate 80% of the business revenue. That is why you see many industries and organizations trying to interact with that 20% of their customers through client communications via correspondence emails, welcome kits, forms, vouchers,
With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
What do you do whenever something goes wrong? Now think of this from the customer’s personas. To ensure customers stay loyal to the company, almost every company has a call center. In modern competitive times, improving customer experience management strategy in call centers is significant as simply operating a call center won’t help your business.
Communication is a crucial component of engaging customers with your brand. The path to the best customer experience goes through your technology and people. Engaging more customers, putting their interests at the center, and investing in the right technology will define the future of your business. Over the past decade, the very definition of customer
Using Chatbots For Enhancing CX New technologies intended to simplify contact between humans and machines have lately reached the mainstream: chatbots. In finance, chatbots are some of the market’s latest technologies developed to ease the connection between people and devices. Chatbots for business are automated programs that use artificial intelligence and language generation processing to