Top 7 Customer Communications Management (CCM) Trends

The ever-growing technical advancements are changing customer experiences. With constant digital transformation strategies and a data-driven approach, customer communications have now become recipients of new devices, channels, and modern technology. Communication is an essential element to build relationships with customers, vendors, partners, and employees. Digitalization has made customers grow more demanding and less forgiving. According

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Personalized and Bi-Directional Communications for Enhanced CX

With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in

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