In today’s’ world, omni-channel communication strategy is of utmost importance for insurers. The question is ‘what’ is it and ‘why’ is it so important for the insurance sector? The omni-channel strategy of communication enables life insurers to provide a seamless yet integrated experience to all users’ right across the value chain. This would start from
Category: Customer Experience
It is impossible to avoid “The Cloud” and for good reason too. Accessing information, services and storage at low costs, improving upon workflow and flexibility and making the business perform better can happen much easily than ever before. Due to such advantages, more than half of US based businesses, use cloud computing. Moreover, there are
In today’s era of incessant digital transformation, customer communications are no longer about offering just a print and an electronic copy of the same document. Organizations need to swiftly adopt modern communication landscapes and implement cutting edge Customer Communication Management (CCM) systems that can support efficient and centralized processes for all delivery channels. Companies using
Utility bills are one of the most challenging customer facing documents, as customers receive these bills post usage, and the due amount can change considerably from one month to the next. The billing experience is a crucial part of the customer life-cycle and a major influencer of customer satisfaction. When customers see unexpectedly high bills
A path-breaking solution to bring customer correspondence of SMBs at par with enterprise’s
Effectively engaging experiences across customer touch points is a proven differentiator for customer-centric organizations. Your regular correspondence such as bills, statements, promotions, notices, etc. can act as customer engagement livewires. Your correspondence for different channels such as print, email, SMS, social media, etc., should be consistent with their seamless experience. How do organizations manage their