Customers engage with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. Out of them, the most important is the customer onboarding journey. A customer onboarding journey begins with the step of supporting new customers understand all the product features followed by regular
Category: Customer Experience
Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
The Digital Darwinism has not only revolutionized every industry but has also empowered the customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from product to a customer-centric organization. At a strategic level, businesses have already aligned their goals as per
In today’s’ world, omni-channel communication strategy is of utmost importance for insurers. The question is ‘what’ is it and ‘why’ is it so important for the insurance sector? The omni-channel strategy of communication enables life insurers to provide a seamless yet integrated experience to all users’ right across the value chain. This would start from
It is impossible to avoid “The Cloud” and for good reason too. Accessing information, services and storage at low costs, improving upon workflow and flexibility and making the business perform better can happen much easily than ever before. Due to such advantages, more than half of US based businesses, use cloud computing. Moreover, there are