“Your most unhappy customers are your greatest source of learning.” – Bill Gates The above quote clearly signifies the importance of customer experience and how a dissatisfied customer can make or break your brand. Dissatisfaction with a brand is the outcome of various factors. In some cases, it might just be a nominal scenario going
Category: Customer Experience
Your customers are on the move, with unprecedented access to your competitors. You must earn the highest level of trust to retain customers, win more business and create genuine loyalty. Businesses cannot exist without customers, not even the Banks and other financial operators. What has changed in the past few years is technology and customer
Customers engage with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. Out of them, the most important is the customer onboarding journey. A customer onboarding journey begins with the step of supporting new customers understand all the product features followed by regular
Across the globe, mobile has been the focal point for organizations who want to transform their outmoded business model. As the usage of mobile dominates the traditional mode of interaction, organizations have started embracing the mobile-first strategy to meet the various market requirements. This goes for the booming banking sector that operates in a ‘new
The Digital Darwinism has not only revolutionized every industry but has also empowered the customers to influence brands. With multiple options and services readily available for customers, it becomes more important for brands to shift their focus from product to a customer-centric organization. At a strategic level, businesses have already aligned their goals as per