Enterprises can no longer just respond to change – they must now lead it. When business practices, technology, and customer needs are changing so rapidly, your success — even survival — depends on making sure that your business is keeping pace. In this age of the customer, the only sustainable competitive advantage is knowledge of,
Category: Customer Communication Management
Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, Harry
Insurance customers’ expectations are being shaped by their experiences with companies like Amazon and Uber. New expectations of choice, convenience, tailor-made solutions, and lower cost, are both a challenge as well as an opportunity for Insurers to improve revenue, profitability, customer centricity, and retention. That experience is especially important in today’s digital age where the
Financial Institutions like Banks & Insurance, Telcos, and Healthcare organizations have a lot at stake when it comes to communicating effectively with their customers. You invested heavily in terms of time, money and effort in implementing best of breed application like OpenText Exstream, GMC Inspire or DOC1. The implementation of CCM itself would have taken a good