How Communications Impact Insurers And Insured

Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, Harry

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Meeting Customer On-Boarding Challenges With a Customer Communication Management Strategy

Customer onboarding has emerged as key service differentiator in banking, insurance, and financial services sectors. Almost 75% of all cross-sell opportunities lie within first 3 months of new customer acquisition. A robust communications strategy has great potential to control the customer experience during onboarding. From initial acknowledgment to the customer for receipt of their policy

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