Personalized and Bi-Directional Communications for Enhanced CX

With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in

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The efficacy of Bots in the Utility Sector

We are in a world run by electricity, and even an hour without electricity would be disastrous. Our daily activities and basic amenities like cooking, cleaning, and sewage disposal depend on electricity. We expect uninterrupted supply and immediate assistance for Consumption Management from the Utility boards. The electricians and technicians are in service rounds, clearing

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How Interactive HTML5 in Customer Communications leveraging CX

Personalized HTML Communication creates a bond with the customer in business transactions. It increases brand credibility and user experience. If personalized content could create such an impact, imagine how much it could be for a hyper-personalized HTML message. Interactive communication can be incorporated into creating, sending, and gathering personalized business correspondence such as marketing emails,

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