You might be familiar with the Pareto principle (the 80-20 rule), which essentially means that 20% of your customer base will generate 80% of the business revenue. That is why you see many industries and organizations trying to interact with that 20% of their customers through client communications via correspondence emails, welcome kits, forms, vouchers,
With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
We are in a world run by electricity, and even an hour without electricity would be disastrous. Our daily activities and basic amenities like cooking, cleaning, and sewage disposal depend on electricity. We expect uninterrupted supply and immediate assistance for Consumption Management from the Utility boards. The electricians and technicians are in service rounds, clearing
Customer communication is one of the most vital aspects of any business, and it’s especially true in today’s world where a customer is king! Customer communication is highly critical, so much so that around 64% of individuals think that they recommend a product or brand to others based on the quality of communication they receive.
Personalized HTML Communication creates a bond with the customer in business transactions. It increases brand credibility and user experience. If personalized content could create such an impact, imagine how much it could be for a hyper-personalized HTML message. Interactive communication can be incorporated into creating, sending, and gathering personalized business correspondence such as marketing emails,