For any business to be successful in today’s world, depends a lot on customer experience and the transparency of communication channels. The need is to understand what the customer needs in a fast-moving environment. Therefore, 2018 will witness a battle for intense and new relationships with customers and once it has been established, financial marketers
Category: CCM Software
In today’s era of incessant digital transformation, customer communications are no longer about offering just a print and an electronic copy of the same document. Organizations need to swiftly adopt modern communication landscapes and implement cutting edge Customer Communication Management (CCM) systems that can support efficient and centralized processes for all delivery channels. Companies using
Utility bills are one of the most challenging customer facing documents, as customers receive these bills post usage, and the due amount can change considerably from one month to the next. The billing experience is a crucial part of the customer life-cycle and a major influencer of customer satisfaction. When customers see unexpectedly high bills
Customer Communications Management (CCM) applications are one of the most crucial business applications, directly impacting brand positioning, marketing, and operations of customer-centric organizations. However, since CCM implementation affects entire organizations such as process, people, and performance, there are a number of challenges that enterprises may stumble upon in getting a successful implementation done. Top Challenges
Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, Harry