Automating a customer communications landscape is a challenge faced by most consumer-facing organizations. Gone are the days when companies could create identical templates for customers and still manage to retain their customer base. Organisations are now expected to deliver interactive statements and personalized quotes, in addition to taking care of regulatory compliances. These diverse
Author: Stacey Collins
The year 2017 saw Direct Mail making the greatest household impact, pertaining to the tangible experience it offers its customers. On the contrary, a report from United States Postal Services (USPS) recorded a decline in transactional mail responses, owing to a swift adoption of electronic delivery, and the mammoth emergence of social media. Amidst all
Organisations that have deployed Customer Communications Management (CCM) applications would undoubtedly admit that these systems play a pivotal business role, directly impacting their brand positioning, marketing, and operations. Owing to their critical contribution, CCM solutions come with a handful of challenges that enterprises might stumble upon while getting an implementation done. These challenges could be:
Customer Communications Management (CCM) applications are one of the most crucial business applications, directly impacting brand positioning, marketing, and operations of customer-centric organizations. However, since CCM implementation affects entire organizations such as process, people, and performance, there are a number of challenges that enterprises may stumble upon in getting a successful implementation done. Top Challenges
A path-breaking solution to bring customer correspondence of SMBs at par with enterprise’s
Effectively engaging experiences across customer touch points is a proven differentiator for customer-centric organizations. Your regular correspondence such as bills, statements, promotions, notices, etc. can act as customer engagement livewires. Your correspondence for different channels such as print, email, SMS, social media, etc., should be consistent with their seamless experience. How do organizations manage their