With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bi-directional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
Author: Kartikeya Awasthi
Communication is a crucial component of engaging customers with your brand. The path to the best customer experience goes through your technology and people. Engaging more customers, putting their interests at the center, and investing in the right technology will define the future of your business. Over the past decade, the very definition of customer
How many of us can claim that we know our customers really well? I think none of us have really stepped into the customer shoes and experienced their story. Often customers demand experiences that are highly interactive and responsive, but businesses today have failed to apprehend the true value of building customer relationships. To ensure
Cloud-based CCM technology is not a fad; rather it is a technological revolution that has taken the world by storm. In the last few years, organizations have shifted their focus from a traditional hardware-based model to a more scalable, efficient, flexible, and cost-effective model – The Cloud Benefits. Small and medium-sized organizations have already realized
Organizations that offer superior and effortless experiences are winning the race to the top. These organizations constantly work on their strategic customer engagement challenges and thrive to deliver more than what their customer expects. For the new-age firms, the Customer Experience (CX) has been on a spin due to the rising expectations of hyper-connected customers.