In today’s world, omnichannel communication strategy is of utmost importance for insurers. The question is ‘what’ is it and ‘why’ is it so important for the insurance sector? The omnichannel strategy of communication enables life insurers to provide a seamless yet integrated experience to all users right across the value chain. This would start from
Author: Sonia Samuel
For any business to be successful in today’s world, depends a lot on customer experience and the transparency of communication channels. The need is to understand what the customer needs in a fast-moving environment. Therefore, 2018 will witness a battle for intense and new relationships with customers and once it has been established, financial marketers
Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how transforming Insurance customer experience impacts consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nickname “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about
Customer Onboarding Experience has emerged as a key service differentiator in the banking, insurance, and financial services sectors. Almost 75% of all cross-sell opportunities lie within the first 3 months of new customer acquisition. A robust customer communications strategy has great potential to control the customer experience during the onboarding of clients. From initial acknowledgment
Insurance customers’ expectations are being shaped by their experiences with companies like Amazon and Uber. New expectations of choice, convenience, tailor-made solutions, and lower cost, are both a challenge as well as an opportunity for Insurers to improve revenue, profitability, customer centricity, and retention. That experience is especially important in today’s digital age where the