For any business to be successful in today’s world, depends a lot on customer experience and the transparency of communication channels. The need is to understand what the customer needs in a fast-moving environment. Therefore, 2018 will witness a battle for intense and new relationships with customers and once it has been established, financial marketers
Author: Sonia Samuel
Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, Harry
Customer onboarding has emerged as key service differentiator in banking, insurance, and financial services sectors. Almost 75% of all cross-sell opportunities lie within first 3 months of new customer acquisition. A robust communications strategy has great potential to control the customer experience during onboarding. From initial acknowledgment to the customer for receipt of their policy
Insurance customers’ expectations are being shaped by their experiences with companies like Amazon and Uber. New expectations of choice, convenience, tailor-made solutions, and lower cost, are both a challenge as well as an opportunity for Insurers to improve revenue, profitability, customer centricity, and retention. That experience is especially important in today’s digital age where the