Your customers are on the move, with unprecedented access to your competitors. You must earn the highest level of trust to retain customers, win more business and create genuine loyalty. Businesses cannot exist without customers, not even the Banks and other financial operators. What has changed in the past few years is technology and customer
Author: Sheldon Evans
Thanks to the leading brands like Apple, Google and Amazon, customer expectations are touching sky heights. Today, customers are more empowered and demand personalized relevant and real-time communications. This is where the CCM software comes into the picture. It has the capability to overcome all the blues of delivering high quality, relevant and interactive communications.
Financial Institutions like Banks & Insurance, Telcos, and Healthcare organizations have a lot at stake when it comes to communicating effectively with their customers. You invested heavily in terms of time, money and effort in implementing best of breed application like OpenText Exstream, GMC Inspire or DOC1. The implementation of CCM itself would have taken a good