You might be familiar with the Pareto principle (the 80-20 rule), which essentially means that 20% of your customer base will generate 80% of the business revenue. That is why you see many industries and organizations trying to interact with that 20% of their customers through correspondence emails, welcome packets, forms, vouchers, etc. Over the
Author: FCI-CCM
With the introduction of multiple purchase channels, customer purchase behavior has evolved in the last decade. Customers prefer personalized and bidirectional communication for a better experience and don’t mind paying more for exceptional customer service. A report from Epsilon says 80% of customers are more likely to purchase with a personalized experience. Making improvements in
We are in a world run by electricity, and even an hour without electricity would be disastrous. Our daily activities and basic amenities like cooking, cleaning, and sewage disposal depend on electricity. We expect uninterrupted supply and immediate assistance from the utility boards. The electricians and technicians are in service rounds, clearing the issues when
What do you do whenever something goes wrong? Now think of this from your customer’s perspective. To ensure customers stay loyal to the company, almost every company has a call center. In modern competitive times, improving customer experience in call centers is significant as simply operating a call center won’t help your business. It would
Communication is a crucial component of engaging customers with your brand. The path to the best customer experience goes through your technology and people. Engaging more customers, putting their interests at the center, and investing in the right technology will define the future of your business. Over the past decade, the very definition of customer