“Innovation is change that unlocks new values.”
– Jamie Notter
Indeed innovation is considered as one of the best assets for businesses across various industries, especially where the competition has set bars for them to be innovative to survive. As a result, organizations are prioritizing the experience customers have with their brand.
According to PwC, “Among all customers, 73% point to experience as an important factor in their purchasing decisions, behind price and product quality.” The fact clearly signifies the importance of CX as customers are willing to pay more to companies providing superior customer experience above price and product quality. Customer experience being the key competitive differentiator in the digital age; businesses that are kempt in delivering exemplary experiences are the ones thriving.
Thus, delivering exemplary customer experience solely accounts for business success.
There are number of forces impacting great CX like consumer power, customer communication management, regulatory compliance, etc. Organizations who have overcome these disruptive forces are the ones witnessing countless growth opportunities.
Let’s deep dive into the below infographic curated by Quadient and learn more about the 4 disruptive forces that organizations should overcome to create WOW experiences: