The year 2017 saw Direct Mail making the greatest household impact, pertaining to the tangible experience it offers its customers. On the contrary, a report from United States Postal Services (USPS) recorded a decline in transactional mail responses, owing to a swift adoption of electronic delivery, and the mammoth emergence of social media.
Amidst all these revolutionary transformations, how would you continue to remain impactful and grow your print business? We list down 5 strategies that you can adopt to get your messages into the hands of the customer, and not lose ground to electronic alternatives.
- Go Paperless – Go Digital : Paperless adoption may be a big challenge for you or your client, but it comes with numerous advantages, the foremost being cost. Initially, an organisation would need to invest time and money for such a transformation, but all the investment would prove worthwhile pertaining to a greater efficiency and a faster customer service.
- Never miss a chance to delight your customers : Print Service Providers need to climb up the value change and make use of interactive and personalised documents, rather than static ones. Document designing, composition, printing, and mailing should be in accordance with a customer’s preferred channel of communication. Clients are more likely to engage a PSP which offers end to end document presentment across multiple mediums, as it helps them lower the volume of expensive customer service calls, fasten payment collection, and elevate customer retention.
- Analyze your IT Costs: Is your current IT infrastructure, both hardware and software, capable of handling additional jobs that would be coming your way? If you’ve been using multiple bits of software for various tasks like data management, composition, designing and digital delivery, consider investing in an integrated tool like GMC Inspire or HP Exstream, that reduces efforts and saves time. An efficient software will not only execute more tasks at lower costs but also help you offer additional services.
- Adopt an Omni Channel Approach : When you spend on printing direct mailers, consider marketing digitally as well, as response rates go up when you combine print with email or text.
Plan your resources : A large chunk of operational expenses for print service providers goes into human resources. In times of extra workload or over capacity, instead of hiring resources, you can consider outsourced staff augmentation and save upto 50% cost.