Communication is a crucial component of engaging customers with your brand. The path to the best customer experience goes through your technology and people. Engaging more customers, putting their interest at the centre, and investing in the right technology will define the future of your business. Over the past decade, the very definition of customer
Enhanced customer communication and engagement are the ‘mantra’ of success in any field. It’s especially true in healthcare, where effective communication is not just about yielding a market share but also has the potential to save lives. Data reveals that in the U.S., almost half of the customers switched service providers due to poor experiences,
With the advent of several fintech and non-banking start-ups, there is mounting pressure over banking and financial services (BFSI) industry to rethink their customer experience strategies. In this blog we are going to look at the recent challenges faced by the banks and what they can do to solve them. Challenges faced by Banks Today’s
Most businesses often find themselves stuck brainstorming which CRM they should use. But often times, they fail to understand that more than a CRM, they need CCM capability for their business.What do you think your business needs more? CCM or CRM? Subscribe us to stay tuned to this bite-size series on CCM and more!
Every business, offering either a product or a service, interacts with their customer at some point in the journey with them. This interaction forms the basis of whether your customers will continue to be with you or not. In this blog, we are going to understand what is customer experience and what are key metrics