“A satisfied customer is the best business strategy of all” – Michael LeBoeuf A new digital empowered society is emerging, and marketers need to shift to a customer-centric mindset to meet the evolving needs of their customers. This has pushed understanding and improving the customer experience (CX) to the forefront. Gartner defines customer experience as
Ignoring the importance of migrating legacy IT customer communication systems to the next generation CCM solutions is almost impossible. Especially, in industries like banking, insurance, Utility, Telecom, etc., where most of the processes are document-intensive. Though CCM Migration is a tough task but with the right guidance, it can be a seamless process for organizations.
Millennials are redefining Customer Experience! Rapid changes in technology and the convergence of social, mobile, cloud, and big data are fueling exponential growth from connected customers. There is enormous potential to strengthen customer communications, make them dynamic and interactive, and enhance the customer experience. Well connected, well informed and empowered customers are more satisfied, they
The communication landscape has created a vast number of opportunities for organizations to grow and reap benefits out of their existing technologies. Organizations have started reviving their existing strategies for delivering smarter and futuristic communications. To reduce cost, eliminate operational silos and create smooth processes, it becomes quintessential for organizations to migrate to a holistic
Organizations have become more customer-centric as they understand the requirements of fast-paced and digitally enabled customers. In an urge to build loyal customers, they are now moving their online communications from outmoded business model to a sassy and digitalized one while focusing on offline communications too. However, there is a huge disconnect between the online