Effectively engaging experiences across customer touch points is a proven differentiator for customer-centric organizations. Your regular correspondence such as bills, statements, promotions, notices, etc. can act as customer engagement livewires. Your correspondence for different channels such as print, email, SMS, social media, etc., should be consistent with their seamless experience. How do organizations manage their … Continue reading A pathbreaking solution to bring customer correspondence of SMBs at par with enterprises’
When was the last time you thought of customer communications management? If you said “recently,” that’s a good sign. Because simply adding CCM to a long list of routine operations-related tasks might not be a good idea. When you make CCM just one more thing to do, you might walk past important business opportunities. The … Continue reading Going Digital: Using CCM as a Managed Service
Customer Communications Management (CCM) applications are one of the most crucial business applications, directly impacting brand positioning, marketing and operations of customer centric organizations. However, since CCM implementation affects entire organizations such as process, people, and performance, there are a number of challenges that enterprises may stumble upon in getting a successful implementation done. … Continue reading Top CCM Implementation Challenges
As customer communications shifts from print towards digital, mobile and multi-device centric, print services providers have an opportunity to reposition themselves as an integrated service provider to their clients. Shrinking transactional print volumes along with continuously changing expectations of consumers have opened new grounds for innovations, – ‘interactive document’ is one of them. An interactive … Continue reading Shrinking Print Volumes- What Is The Growth Path Ahead For PSPs?
Financial Institutions like Banks & Insurance, Telcos and Healthcare organizations have a lot at stake when it comes to communicate effectively with their customers. You invested heavily in terms of time, money and effort in implementing best of breed application like OpenText Exstream, GMC Inspire or DOC1. The implementation itself would have taken good half … Continue reading You have the best CCM Platform. Is that good enough?
Customer onboarding has emerged as key service differentiator in banking, insurance and financial services sectors. Almost 75% of all cross-sell opportunities lie within first 3 months of new customer acquisition. A robust communications strategy has great potential to control the customer experience during onboarding. From initial acknowledgement to the customer for receipt of their … Continue reading Meeting Customer On-Boarding Challenges With a Customer Communication Management Strategy
Harry and Sally recently subscribed to insurance policies from two different companies. Let’s see how communications impact consumers’ perceptions and their decisions. Harry Harry received a customized birthday card on his birthday and it says his nick-name “Happy Birthday Harry”. Woah! Harry was delighted that his insurance company knows every little detail about him. Now, … Continue reading How Communications Impact Insurers And Insured
How are you planning to grow your print business this year? Let’s discuss opportunities that PSPs can easily convert into growth. How was 2015 2015 was favorable for Direct Mail (DM) companies as the industry witnesses a surge in direct mail volume. According to predictions of Winterberry Group, Direct Mail spending was expected to touch … Continue reading Print Producers’ Growth Strategy In 2016
Customer communications has shifted from print, mail & fax to a mix of print, email, mobile, smart devices and social media in a short span of time. Organizations had to swiftly adopt modern delivery methods to communicate with their customers. Companies that could afford modern technology, dominate others in offering superior customer experience through effective … Continue reading 2015: Paradigm Change In Customer Communications Landscape
Automating interactive or one-to-one customer communication is a challenge that both small and big BFSI companies struggle with. Such documents are created using regular office software. Multiple stand-alone systems are used to compose communication which is delivered through post, e-mail, mobile or social media. This process consumes lots of effort, time and is error-prone. Interactive … Continue reading Did You Consider Automating Interactive Communications