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India’s Largest Private Bank Achieves 3x Revenue Uplift With VARTA
Discover how VARTA drives revenue through personalized recommendations and enhanced customer interactions for ICICI Bank.
INSIGHT
How to Achieve Seamless CRM-CCM Integration in Financial Institutions
Unify data, automate workflows, and enable omnichannel engagement to boost satisfaction, efficiency, and competitiveness.
Brochure
VARTA: The All-in-One Communication Platform
Download the VARTA Brochure to see how leading institutions are streamlining communications, strengthening trust, and staying compliant—all in one move.
Tomorrow’s CCM Engine Imagined Today
‘Varta’, FCI’s flagship customer communications management platform – designs, manages, delivers, and tracks compliant communications in any format and frequency with automated workflows and optimized delivery orchestration while doubling up as an intelligent recommendation engine.
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We Are In Good Company
Embrace Growth Powered By Customer Communication
Acquire a larger share of a customer's wallet without any additional marketing investment
Varta enhances revenue growth by providing personalized recommendations at the right touchpoints, enabling brands to suggest value-added products, resulting in higher conversion rates and customer lifetime value.
Get essential insights to analyze silent cues, enabling them to make informed decisions, enhance customer satisfaction, and build stronger relationships.
Varta enables business users to manage content from a single dashboard, facilitating meaningful conversations through bidirectional communication and instant responses.
Varta is a comprehensive customer experience management (CXM) system that streamlines customer journeys, enables standard-compliant communication, and collects real-time feedback for product or service improvement.
Varta helped businesses achieve
Faster Time-To-Revenue
0 %
Increase in buyer intent
Growth in Wallet Share
0 %
Increase in cross-sell & up-sell
Stronger Brand Equity
0 X
Increase in trust on brand
Solutions Overview
Proven Solutions That Turbocharge The Revenue Machine
Engage better with Existing Customers
Turn complex service communications into a conversation-like experience.
Increase Customer Retention
Reducing data migration time and effort by up to 90%.
Win With Personalization At Scale
Generate hyper-personalized impactful communications.
Delight Customers Across Lifecycle
Increasing engagement, driving revenue, and promoting customer retention.
How Varta Works?
Wondering how it’ll work for you?
Create Engaging Interactions Across Channels In A Compliant Manner
Smooth Onboarding
Implementing digital and interactive strategies for intuitive customer onboarding is crucial for early value delivery, enhancing customer retention and business growth.
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Tailored To Perfection: The Power Of Personalization
Varta enhances customer experience and loyalty by designing and delivering dynamic and interactive customer communications tailored to each individual.
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Configurable Intelligent Gateways
Seize revenue-generating prospects with the adaptability and reconfigurability of intelligent gateways and stay agile in a dynamic market, ensuring your communications are well-positioned.
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Granular Control
Streamline your workflow management ensuring that the right teams are alerted and can take action promptly. Gain granular control over every aspect of your operations for precision and customization, achieving operational excellence with ease.
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Modernizing Regulated Communication
Ensure the highest security standards for sensitive data while meeting and exceeding the most stringent security compliance requirements.
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Make Customer Communication Simple With An Omnichannel Approach
Seamlessly connect with your customers across various platforms, ensuring a unified and consistent experience. From email to push notifications, streamline your customer communication effortlessly.
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Don't Just Take Our Words for it
Hear it from them…
We cannot maintain all our current individual systems that support single-use cases any longer.
Only if we do things from the customer's perspective, will we maintain sustainable
and effective customer service. We leveraged the best of FCI solution to consolidate templates
into reusable assets and cut service time by more than half. We have and will
continue to count on FCI’s capabilities to deliver the remarkable.
Atri ChakrabortyCOO & President, IFL
At ICICI Bank, customers are our king, and delighting them with every interaction is our top priority. With Varta at the helm of all our communications with existing customers, we have achieved a level of personalization like never before. It has transformed the data from transactional communications into actionable insights which was hitherto untapped. We are now able to anticipate and offer tailored products and services they truly value.
Arun Kumar A R Technology Head at ICICI Bank
In the current competitive environment, we need to be innovative and customer centric and we are happy to be associated with FCI to have the expectation set in line with customer
delight. The video engagement was one of the best in the insurance market delivered by TALIC with support of FCI. The service delivery is exceptional as they have never stopped
even during pandemic situation by arranging the secured way of in-house arrangements for their staff to work and ensure timely delivery of policy documents.
Arunava Roy MukherjeeAssistant Vice President, Operations Tata AIA
Since partnering with FCI, AU Bank's customer communications have undergone a remarkable transformation. Previously reliant on vendors, we now enjoy full control and valuable insights through CCM automation. The seamless job creation, template management, and CCM dashboard have truly revolutionized our approach and empowered us to manage and leverage customer communication insights.
Ankur Tripathi Chief Information Officer at AU Small Finance Bank 
At Yes Bank, we're passionate about making the customer experience amazing. FCI helped us reshape how we understand and communicate with our existing customers. Their CCM solution 'Varta' transforms our vast transactional communication data into actionable insights leading to a surge in satisfied customers. We now anticipate and meet customer needs more proactively.
Krishnan NS Head -Business Solutions (Cards, Data & Finance) at YES BANK 
