Capex investments related to IT infrastructure and Software licensing.
Digital Experience is a subset of customer experience (CX) and specifically deals with customer experience on digital channels. An amazing digital experience offers superior customer engagement designed for digital delivery and optimized for millennial customers. These responsive communications have the power to transform disparate customer interactions into a one-to-one communication dialogue between the customer and service provider.
The ultimate objective of digital experience is to provide customers with delightful experiences that creates long-lasting memories and deepens customer relationships.
Customers engage with an organization for a number of reasons and most of them can be categorized into different journeys involving various digital channels. A customer journey is defined as the number of interactions that a customer involves in with a particular organization.
A customer journey map helps in recognizing all these touch-points (whether digital or physical) on how a customer interacts with the organization. To deliver a better customer experience, an organization leverages customer journey mapping approach by providing self-service and assisted service options to the customers in real-time.
This results in increased customer satisfaction, loyalty, and advocacy.
Small and medium businesses have realized the importance of dynamic and engaging customer communications but generally lack investments and resources - IT infrastructure, software Licensing, IT personnel and document specialist in order to drive their digital transformation journey. To facilitate superior digital customer experience, FCI has introduced a new cloud based offering where a business need not purchase a CCM software but can still deliver communications at power with large enterprise.
Simplify day-to-day IT tactical activities, so they can better support marketers and customers.
Request a free demo and we will help you create Delightful Customer Experiences with our Next Generation Customer Communication Management Technology.